Proven in the Desert












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            * Proven in the Desert
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            * TM to designate products providing peak performance in extreme conditions
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            The Czech Institute of Egyptology at Charles University’s Faculty of Arts is launching a n

            to designate products and technologies able to tackle “extreme conditions” found at the in
            archaeological concession in Abusir, Egypt and expeditions in Sudan.

            The institute explained this week that the trademark would cover everything from technical
            clothing and footwear; entitled Proven in the Desert, the trademark should prove synonymou
            performance in very tough conditions.

            For many of us, Egypt remains a sought holiday destination, a place to kick back by the se
            on a cold beverage and watch the waves roll in. But that’s maybe not the first thing that 
            for Czech archaeologists, who spend roughly three months at a time, twice a year, working 

            dusty and stifling conditions – under the hot sun and within archaeological sites.
            Czech archaeologists at Abusir famously uncovered a necropolis that can be tough to work i
            mildly. Veronika Dulíková of the Czech Institute of Egyptology points out that some burial

            shafts lie as deep as 20 metres below ground - and that’s not all:
            "In the areas where Czech archaeologists work in Egypt, it is often more than 45 °C in the
            spring, there are frequent sandstorms. Demanding conditions also exist in the shafts and b

            which we work. Apart from the cramped space… we are also struggling with 100% air humidity
            of natural ventilation.”
            Firms themselves have seen the potential in testing products in extreme conditions since t

            archaeological digs in Egypt in the early 1960s, testing, for example canned meat products
            years, archaeologists tested footwear and clothing as well as ventilation systems. Coming 
            trademark was the next logical step and last October Charles University applied to registe

            Desert together with its Centre for Knowledge and Technology Transfer, a process that was 
            July, 2019.
            Scientists and specialists at Abusir include Czech Egyptologists, archaeologists, conserva

            anthropologists, photographers and others, all of whom are prepared to test products in da
            conditions. Only those products that truly excel in the field will receive the “Proven in 
            designation - a guarantee of quality that consumers will come to recognize.. [ URL "IFORUM

            provereno_urad_prumysloveho_vlastnictvi.pdf"]
            Additional material: The Czech Institute of Egyptology
            Photographs: Archive of the Czech Institute of Egyptology

            Date: 14. 8. 2019